Content Creation
Content Performance Lab: Testing and Analytics
Learn how to use content data, creative testing and performance reviews to improve future content. This course focuses on the technical and analytical side of content — reading metrics, running fair tests and building a repeatable review process — rather than repeating the psychology of viral content.
5 hoursAdvanced
Join to Access — Free with Membership All courses included with a Creator (£29.99) or Brand (£149) membership.
What You'll Learn
- Understand reach, impressions, watch time and audience retention
- Measure saves, shares, comments, profile visits, clicks and enquiries
- Connect content performance to sales
- Test hooks, lengths, visuals and captions fairly
- Identify repeatable patterns and improve low-performing content
- Run a monthly performance review
Your Growth Outcomes
- Test three versions of one concept and produce a simple performance report
- Make data-led decisions about future content
- Build a repeatable monthly performance review process