LinkedIn has officially confirmed the global rollout of its dedicated short-form video feed across its mobile application this week. The platform aims to capture the growing demand for professional video content whilst competing with established giants like TikTok and Instagram. This strategic shift represents the most significant change to the LinkedIn user interface in several years. According to reports from TechCrunch, the feed is located in a new video tab on the navigation bar, allowing users to scroll through vertical clips. Early data suggests that video posts on LinkedIn are seeing three times more engagement than text-based updates. Executives at the organisation noted that the feature is designed to help professionals share insights and behind-the-scenes footage in a more digestible format. For UK creators and entrepreneurs, this update offers a fresh opportunity to build personal branding through video before the space becomes oversaturated. Users should focus on high-quality educational content to leverage the platform's current organic reach. Success on the platform will likely depend on mastering the balance between professional authority and the informal nature of vertical video.